The Colorful Home – vintage Australian home renovation

Many companies released “advertorial” brochures in the years after World War Two, as soon as restrictions were lifted and regular supply of things like paints and fabrics was resumed. Taubmans, an Australian paint company, released this lovely booklet – The Colorful Home by Anne Stewart. [There was a trend in the 40s to use American spellings and phrases, probably due to the influence of Hollywood and of United States servicemen stationed here during the war.]

Cover of The Colorful Home booklet

There’s no date given, but since it’s all about updating your tired old dark wood Art Deco and Victorian furniture with which you have Made Do with during the war, and there’s no modernist furniture in the pictures, I’ll take a guess at 1947-49. I found it in the National Library along with a few other interesting and similar promotional publications. Since colour photocopies cost something ridiculous like $2 a page, and taking a scanner to the library is fraught with difficulty, I used my iPhone to take photos of the pages. I’ve edited it together into a PDF which you can download: The Colorful Home (PDF 38MB).

There are plenty of before-and-after illustrations for all rooms of the house, as well as your exterior and garden. Here are the afters!

Post-war living room with red-orange carpet and curtains and cream walls

A living room: all the dark wood has been painted in "Biscuit", and the furniture modernised by cutting down the legs and removing frames.

Painted dining room

Mission brown Victorian furniture and fittings painted in new "Llama Grey"(!) gloss, and the linoleum painted bright royal blue.

A sun verandah renovated in late 1940s painted colours

The bare concrete floor has been painted "Grotto Green" as has the window frame and door; the furniture is red-trimmed now; and the walls are an ever-popular bright cream.

Painted nursery

A nursery scheme designed for a girl, with "Pale Orchid" walls and "Cambridge Blue" enamel paint on all the furnishings. Venetian blinds were advertised as healthful, because you could control "dangerous drafts" so the baby wouldn't catch a chill.

Late 40s painted kitchen

A very pretty little kitchen in a classic 40s colour scheme! Yet more cream paint, with "Oriental Red" trim, and "Burnt Sand" painted lino. The curtains are "snowy white muslin with red coin spots". I want a shiny red sifter like that!

A large kitchen

The large kitchen, with walls in "Buttercream", furniture in "Lettuce Green", and floor in "Forest Green". Check out the Cornish ware crockery, and aluminium canister set.

Late 40s painted bathroom

There's that cream paint again! even on the bathtub exterior. The stool is "Marigold", the floor a grey-blue, and the shower curtains and mat have a seagull motif with black trim!

Late 40s bedroom

The "oppressive stained furniture becomes delightfully modern" when painted in glossy cream! The walls are "Distant Blue" (a soft turquoise).

Home Sweet Home

Home sweet home - with "Mecca Green" and "Deep Cream".



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This entry was posted on Tuesday, February 2nd, 2010 at 9:07 pm and is filed under Housing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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